When Kati Voutilainen, the Head secretary of the Finnish federation for floorball (Suomen Salibandyliitto), first got in touch and announced that they would like to build a partnership for the upcoming World Cup we could not help but to wiggle our ears out of excitement! The unique opportunity of hosting the World Cup in Finland during 2026 & 2027 is already amazing on its own, adding Kati’s wishes of joining forces with Mauri Kunnas. We were fast to get Kunnas on board.
Nowadays, it’s rare to be able to get commissioned work from Mauri. However, after considering the values and mission that the Kunnas brand shares with Suomen Salibandyliitto, the thoughts were aligned. Napa Agency is delighted to take part in and build such valuable work together with Kunnas and Suomen Salibandyliitto, burning a torch for supporting kids’ and youths’ enthusiasm for the sport while fostering equality among us all.
The result is as fly and fun as you could imagine; the Fox has taken the floor! Well in time for the glow of the Championships, swinging netballs at the goal for the joy of all players, workers and the millions of fans! He’s a true team-player, loaded with joyful energy. He’s a good guy to the core: a true Fox!
The Fox will be touring during 2026 & 2027 at events, school visits and, of course, in communication regarding the IFF World Championship. The Fox will then continue to cheer and delight at various floor ball events, keeping up the good spirit.
Fox-inspired merchandise will arrive for sale already in June 2026! The Fox will also get a name, in a naming competition that will take place very soon from now. Stay tuned for more at the official site of Suomen Salibandyliitto’s and Free of Limits-websites and at their social media channels.
In this interview Mauri Kunnas shares with us how the Fox came to be and describes some of this joyful characters’ traits.
At Napa Agency we’re thrilled to be a part of this unique partnership that brought the Fox to the IFF World Championships. Napa Agency represents Mauri Kunnas and the licensing of his brands. If you are interested to hear more about licensing and co-operations, do reach out to Marjo Oliva, our founder & agent: – and let’s make more magic happen!