The collaboration between Napa’s illustrator and pattern designer Oona Mäkelä and Helsinki-based Samuji brand is blooming yet again into new beautiful results! The refreshingly summery patterns and the clothes adorned with the Pepita print are the result of Oona’s and Samuji’s Head of Design Anne-Mari Pahkala’s artistic collaboration. Oona’s distinct style brings a unique touch of movement to every shape which brings the wave and flower motifs to life. The hand-painted print design combined with the colors inspired by midsummer makes us dream of warm summer nights in the Finnish archipelago.

Napa Agency’s founder and agent Marjo Oliva and the pattern designer herself Oona Mäkelä visited Samuji’s brick and mortar store in Kruununhaka to try out the collection themselves and couldn’t help falling in love with this dress! 

It truly warms an agent’s heart seeing how this collaboration between Samuji and Oona has grown and prospered over this past year. “Match made in heaven” is what we called this combo in an earlier blog post – and that’s truly what it is! This collaboration has already brought us one incredibly beautiful print and product after another, we’re more than excited to see what comes next!

PS. Marjo debuted this dress at AGMA’s Hei me välitetään! -event in which she gave forward her Agent of the Year recognition to the next recipient (read more about Marjo’s Agent of the Year 2022 recognition here!)

Check out more of Oona’s amazing designs and illustrations in Oona’s portfolio
You can find more products in the Pepita-print in Samuji’s SS24 Collection book